Each year we publish the Top 10 ARMLS Violations and each time media makes the list. It held the #3 spot in 2019!
So what exactly do we consider contact info in media?
Before we break it down, it’s important to understand that these rules only apply to what is entered into Flexmls. The rules do not apply to other marketing efforts such as mailers, flyers and social media posts. ARMLS Rule 8.23 outlines the policy in detail. Branding outside of the MLS is absolutely fine.
What is Contact Information?
Basically anything that can identify the listing agent or brokerage is considered contact info. This can include names, phone numbers, websites and logos.
What is Media?
Media is more than just photos! It’s widely known that “For Sale” signs containing brokerage or agent contact info should not be visible in photos of the property (although you can blur the information so it’s no longer visible). But did you know that videos, virtual tours, floor plans and attached documents (such as mortgage calculators and floor plans) are also considered to be media?
Here are some examples of contact information in media:
- Brokerage logo watermark on property photo.
- “For Sale” sign with listing agent’s name and phone number visible in photo of house.
- Brokerage website printed on HOA addendum included in Notes section of listing.
- Listing agent appearing in property video.
- Virtual tours that feature branded bumpers.
- Property videos that include links or URLs that can identify the listing agent or brokerage.
Don’t forget to take our online ARMLS Rules course!
So if you edit out the graphics with contact info, it sounds like an agent can not appear in the video either, but can the agent do a voice over as a video of the property is shown .. with no graphics, signs or mentioning of the brokeage? Just the voice of the agent?
Hi, as long as you do not say anything to identify yourself or brokerage – that is fine.