How Syndication Works

Listing syndication, labeled Broker Distribution in Flexmls, is the act of sending listings to third party publishers, such as and similar sites. ARMLS does not make the decision to syndicate (distribute) listings. In fact, your broker decides if listings are syndicated to third-party websites. If a broker has not opted-in to a particular publisher, ARMLS does not make their listing data available to that publisher.

When ARMLS enters into an agreement for a publisher to be added to the Broker Distribution options in Flexmls, we are simply facilitating the transfer of listing data as directed by each broker. As with any business decision, brokers must weigh the pros and cons of sending their listings to each destination.


There are three syndication options in Flexmls as well an an option for IDX. Brokers can decide to make the decision brokerage-wide or let agents decide on a site by site, listing per listing basis in Flexmls.

broker view of distribution screen