This post is a summary, the official Clear Cooperation landing page with more information can be found here: https://armls.com/nar-clear-cooperation
Starting on April 6, ARMLS subscribers must follow the Clear Cooperation policy.
ARMLS will begin enforcement of a mandatory NAR rule called the Clear Cooperation policy on April 6, 2020. Simply stated: if a property is marketed publicly, the MLS must be one of your marketing channels. We’ve created a special page about this policy: ARMLS.com/nar-clear-cooperation. The policy says:
“Within one (1) business day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants. Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (email blasts), multi-brokerage listing sharing networks, and applications available to the general public.”
Policy Notes and Facts:
• Rules changes can be found here: ARMLS-March-2020-Redline.pdf
• ARMLS is not yet accepting violation reports for this policy
• The fine will be $500 per day
• Fines will not be issued until July 6, 2020 (see timeline)
• Delayed status will soon be renamed to Coming Soon
• Showings will be allowed in Coming Soon status
• The rule doesn’t prohibit specific business practices, it’s a trigger for when a property should be in the MLS
Learn about the new Coming Soon status.
Anonymous
I recently marketed a property that received numerous offers. I have another similar listing that will soon be on the market. This second property has a tenant. The Seller of this second property has asked me to reach out to the 4 or 5 agents who represented the highest offers that were not successful, and invite them to see this second property in order to spare the tenant a flood of showings. These other agents belong to other brokerages than mine. Is this acceptable? Or does it constitute public marketing and is in violation of the Clear Cooperation policy?
James Marcus
Hi, exposing the property to agents outside your brokerage by phone or email is also considered public marketing.
Anonymous
Thank you!