This post was recently modified due to the Clear Cooperation policy. In the world of real estate the terms “pocket listings”, “delayed listings” or “Coming Soon” are used interchangeably. But as our MLS gets ready to roll out the Clear Cooperation policy, it’s important to understand the differences in our market. While this blog breaks down the definitions, we recommend talking with your broker to gain a better understanding.
Pocket Listings are not listed in the MLS. Instead, agents only expose them to an audience of their choice.
- No inherent offer of cooperation/compensation
- Property can be manually entered into some syndication websites
- Critics raise fair housing concerns over pocket listings
- Violation of the Clear Cooperation policy if marketed outside your brokerage
Coming Soon / Delayed Listings
Coming Soon Listings (formerly known as Delayed listings) are listed in the MLS for up to 30 days (but can be made Active earlier). The system is designed to build agent-to-agent buzz while the property is prepared for syndication, which could be for a variety of reasons (photos, painting, a tenant, etc).
- Showings are the decision of the agent/broker holding the listing
- Cooperation/compensation is required
- Listings are not syndicated
- Available to all MLS subscribers via searches and hot sheets
James leads marketing, business development and training as Director of Brand. He’s seen tremendous change at the MLS in his 11-year tenure. He’s a Lumberjack having studied advertising at NAU.