ON THE INTERNET, TYPING IN ALL CAPITAL LETTERS IS CONSIDERED SCREAMING OR YELLING. IT IS ALSO VERY HARD TO READ. THE WAY CONSUMERS VIEW LISTINGS HAS CHANGED. AN OLD CLASSIFIED ADVERTISING TRICK WAS TO USE CAPS TO HIGHLIGHT IMPORTANT FEATURES, AND THIS CARRIED OVER TO PUBLIC REMARKS. THE IDEA OF STANDING OUT WITH CAPS MAY NO LONGER BE EFFECTIVE. WHAT ARE YOU THOUGHTS?
HERE ARE SOME COMMON PRECONCEPTIONS PEOPLE HAVE WHEN THEY ENCOUNTER MESSAGES IN ALL CAPS
- THE WRITER IS YELLING AT THEM.
- THE WRITER IS ANGRY.
- THE WRITER IS TRYING TO DEMAND ATTENTION.
- THE WRITER HAS A LACK OF SKILL WITH TECHNOLOGY.
CAPS ON THE INTERNET ARE ASSOCIATED WITH NEGATIVITY
James leads marketing, business development and training as Director of Brand. He’s seen tremendous change at the MLS in his nine-year tenure. He’s a Lumberjack having studied advertising at NAU.