Subscribers often ask about “For Sale” signs uploaded to the MLS, signs can be in the MLS but cannot contain contact information. Contact information will soon be a $200 fine because it can allow a client to bypass their agent. See how to blur photos here.
Rule (8.23) states,”A ‘for sale’ sign located on the property may appear in an image of the exterior of the home or property so long as the sign does not convey any specific contact information or company identification.”
We created some examples below for a fake Subscriber, James Holland, who works at Zeppelin Realty LLC, a fake company. Zeppelin is known for their distinctive airship logo signs.
Not Okay – This photo has a telephone number, name, company name, and company branding.
Still Not Okay – The company name and distinctive company branding are still showing.
Great! Success – There is no contact information visible or company branding. We can’t tell which company holds the listing.
Note: Photos are judged at all sizes, If we can blow-up/enlarge the photo and still see contact information – a violation notice will still be sent.
This is part three of our Rules Week blog series aimed at educating Subscribers on the MLS rules.
James leads marketing, business development and training as Director of Brand. He’s seen tremendous change at the MLS in his 11-year tenure. He’s a Lumberjack having studied advertising at NAU.