Subscribers often ask about “For Sale” signs uploaded to the MLS, signs can be in the MLS but cannot contain contact information. Contact information is a $200 fine because it can allow a client to bypass their agent. See how to blur photos here.
Rule (8.23) states, “Media and description fields of such Media cannot direct the user in any way to the identity, contact information, branding, or other information about a real estate agent or broker or any other individual or entity with a connection to the business of real estate.”
We created some examples below for a fake Subscriber, James Holland, who works at Zeppelin Realty LLC, a fake company. Zeppelin is known for their distinctive airship logo signs.
Not Okay – This photo has a telephone number, name, company name, and company branding.
Still Not Okay – The company name and distinctive company branding are still showing.
Great! Success – There is no contact information visible or company branding. We can’t tell which company holds the listing.
Note: Photos are judged at all sizes, If we can blow-up/enlarge the photo and still see contact information – a violation notice will still be sent.
Steve Yannone
Agree.
Don McNabb
Good to know, keep posting relevant information like this.
Michelle Shelton
Great….I like it that the date integrity is on this stuff
Brian Gilgosch
The easiest and quickest way is to simply take the sign off of the post…then shoot. Usually involves just unclipping two fasteners. Much easier than altering the photo.
ARMLS
100% correct.
Bill Mahan
I vote for allowing signs and agent identification in MLS Virtual Tours.
Nancy Campbell
What about photos with the real estate logo watermarked on photo… no real estate name or phone number, but the ABC REALTY LOGO watermark?
Nancy Campbell
Not with the new sign posts at ARMLS, I use those huge rings to put my signs on and they are very difficult to get off.
ARMLS
Nancy, a company logo watermark is still considered company identification and therefore disallowed on your photos.
ARMLS
Nancy, ARMLS does not supply sign posts. Perhaps you meant your association?
Steve Yannone
Agree Brian Gilgosch and better than throwing a beach towel over it..;-).