This post is part of our series on local business and news. We aim to keep you updated on local trends so you can stay current with your clients.
Event season is upon us! Not only is this a fun time of year, but these big events bring big buyers to the Valley. Tourism is Arizona’s #1 export, adding $22.7 billion to our economy in 2017. Tourists don’t limit their spending to hotels and restaurants. Many fall in love with the weather, scenery and lifestyle they experience while here and want to grab a piece of it.
Mark your calendars for the biggest events of 2019
Barrett Jackson January 12-20, Scottsdale
This car auction attracts so many visitors that in 2016 the city of Scottsdale hired a consulting firm to study its economic impact and the results were staggering. The auction boasted 350,000 attendees from all 50 states and 15 countries, which translated to almost $170 million in revenue.
Waste Management Phoenix Open January 31-February 3, Scottsdale
This is so much more than just a golf tournament. “The Greatest Show on Grass” had over 700,000 spectators and pumped almost $400 million into the local economy last year. The golf and concerts that follow each night draw a wide range of age groups as well as celebrities to our area.
Arabian Horse Show February 14-24, Scottsdale
While the Arabian Horse Association has other shows throughout the year, this one is the largest in the world and continues to grow. It’s estimated that at least 310,000 horse lovers will flock to the 2019 event, which will showcase more than 2,200 horses (and their owners).
Cactus League Spring Training February 21-March 26
Ten stadiums are scattered across the metro Phoenix area. The 15 MLB teams that make their homes here each year sell 3.5 million tickets each season. Loyal fans from Chicago, San Francisco, Colorado and points all over the country make pilgrimages to watch their teams in action. Not only does this event last a lot longer than the others, it also draws a wider range of ages and socioeconomic groups.
Whether they are looking for a short-term rental, an investment property or a second home, tourists coming to town during this time have a lot of spending power. Be ready for them!