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This is the Part 1 in a three-part series about Reverse Prospecting. Check out Part 2 and Part 3. 

Want to generate more leads? Reverse Prospecting is the tool for you.

What is Reverse Prospecting? 

Reverse Prospecting is a powerful tool to help listing agents and buyer’s agents come together over a shared objective: connecting the right property with the right buyer. Here’s the key: For Reverse Prospecting to work, parties on both sides of the transaction–the listing agent and the buyer’s agent–must opt-in.

Screenshot of a client's Contact Details screen with Reverse Prospecting enabled.

Will Reverse Prospecting Give My Clients’ Contact Info to Other Agents? 

No, absolutely not. When you enable Reverse Prospecting for any of your clients, Flexmls in no way sends your clients’ contact information to other agents. It simply enables your information as a buyer’s agent to come up in Reverse Prospecting searches run by listing agents.

Reverse Prospecting Connects Agents

Reverse Prospecting is a tool inside Flexmls that any ARMLS subscriber can use. It’s a unique marketing opportunity and a great way to network with other real estate professionals. There are some differences in how you’ll utilize Reverse Prospecting depending on which side of the transaction you represent. To get the most out of this dynamic lead generation tool, learn how to use Reverse Prospecting as both a listing agent and a buyer’s agent.