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GIF demonstrating the Share button in Flexmls.

A Share button now lets you share listings to social media from Flexmls with just a few clicks if a listing is (A) yours or (B) participating in the IDX program. This functionality requires you to consider two things to be in full compliance with all ARMLS and ADRE policies:

 1. Add your employing brokerage’s name to your post.

Screenshot of Facebook post of another agent's listing, including a reference to the posting agent's employing brokerage.

 

2. Avoid adding additional text about the listing that might be subject to change.

Facebook post of another agent's listing. Post references listing price which is subject to change.

Most social media sites allow for the addition of text along with each post. But you want to steer clear of including extra information about the price, MLS status, and open houses.  If you do include this or similar information that is subject to change, it is your responsibility to update the social media post every 12 hours to ensure accuracy.

Social Media Sharing FAQ

Q: Can I reference a listing’s price and status in the commentary I add when sharing that listing to social media?
A: Yes and no. Yes, but per “Rules Applicable to the IDX Program” of the IDX Policy, if you add information about the listing that could change, then you must monitor your social media post and update it every 12 hours. For example, if you comment on the price or status, that information might change. Any information you add when sharing a listing to social media is your responsibility to update every 12 hours, but the link to the listing itself is automatically updated by Flexmls.

 

Q: Can I share another agent’s listing on social media?
A: Yes, absolutely. But remember that you are responsible for updating any information you add to the comment portion of such a social media post every 12 hours.

 

Q: Am I allowed to share another agent’s listing to social media with the comment, “Contact me for a showing!” followed by my phone number?
A: Yes, you may add your contact information to the comment section of a social media post of a listing. When someone clicks the link to the listing itself, they will still see the listing office that the listing belongs to.

 

Q: What if I don’t want my listings to be shared by other agents on social media?
A: Social Media Sharing via Flexmls is governed by the IDX Policy. IDX settings are controlled at the broker level. Talk to your broker about how to opt-out of sharing your listings via IDX. If your broker allows it, you can uncheck the IDX option under the Broker Distribution tab of your listing to prevent that listing from appearing on brokerage/agent websites as well as prevent it from being shared on social media.

 

Q: Where can I find more information about ADRE guidelines on social media posts?
A: Visit ADRE’s online resources:
http://www.azre.gov/NewsAndAlerts/Documents/AarAdvertisingArticle10-7-14.pdf
https://www.azre.gov/publicinfo/documents/Advertising_Brochure_4_2017.pdf

Written by Emily H from ARMLS
Emily started as a Content Specialist in 2016. Formerly a college composition instructor, she loves all things writing and teaching. When not assisting subscribers, Emily can be found wrangling her 3 cats.