There are 457 residential listings, listed by 392 Subscribers who may be losing buyer traffic because of the “99” pricing gimmick.
Online buyers most often search in zeros, on many sites they have no choice. If a Buyer is looking for a home priced $100,000 to $110,000, your $99,999 listing isn’t going to show up. Missed by $1. If the same listing was priced at $100,000 it would likely show up in more searches – here’s how:
Take the following two scenarios into consideration:
Buyer #1 does a home search, selects $100,000 to $110,000
Buyer #2 does a home search, selects $75,000 to $100,000
If your listing was priced at $99,999, only Buyer #2 would see your listing.
If your listing was priced at $100,000, Buyer #1 and Buyer #2 would see your listing.