99-listing-prices
There are 457 residential listings, listed by 392 Subscribers who may be losing buyer traffic because of the “99” pricing gimmick.

price-range

Online buyers most often search in zeros, on many sites they have no choice. If a Buyer is looking for a home priced $100,000 to $110,000, your $99,999 listing isn’t going to show up. Missed by $1. If the same listing was priced at $100,000 it would likely show up in more searches – here’s how:

Take the following two scenarios into consideration:

Buyer #1 does a home search, selects $100,000 to $110,000
Buyer #2 does a home search, selects $75,000 to $100,000

If your listing was priced at $99,999, only Buyer #2 would see your listing.
If your listing was priced at $100,000, Buyer #1 and Buyer #2 would see your listing.

Written by James Marcus from ARMLS
James leads the content team as Brand Manager. He’s seen tremendous change at the MLS in his seven-year tenure. He’s a lumberjack having studied advertising at Northern Arizona University.